Every brand has an origin story. Now, ours isn’t as great as Batman or Superman — but just like them, we saw a problem and thought we could find some pretty great solutions. Founder and CEO of BTS Marketing, Mariah Oliver, soon came to the realization that not everyone has a surplus of funds to allocate to marketing, especially when they're just starting out. This insight became the driving force behind the mission of Behind the Screen Marketing Agency.
First, there was a common misconception that effective marketing was an expensive luxury, reserved for those with hefty budgets. Mariah recognized this misconception and sought to dispel it. She understood that marketing, when done strategically, could be an invaluable asset to any business, regardless of its size or financial resources.
Second, there was a widespread lack of clarity on where to begin the marketing journey. Entrepreneurs and organizations often found themselves overwhelmed by the vast landscape of marketing possibilities and were unsure about which direction to take. Mariah's role extended beyond traditional marketing services; she became a trusted advisor, sitting down with her clients to help them chart a course for success, tailored to their unique goals and budget constraints.
The choice of greenery in our agency's brand is symbolic. It represents life, growth, and nurturing—a testament to their dedication to helping businesses flourish, just like a thriving garden.
Behind the Screen Marketing Agency is not merely a service provider; it is a partner on the journey of growth and success, ensuring that financial constraints don't hinder progress. It's a reminder that every business, no matter how small or humble its beginnings, has the potential to blossom into something extraordinary with the right guidance and support.
Years and years later…
What turned into flyers here and there quickly grew into a marketing agency as word of mouth began to do its thing! Nowadays, we work closely with passionate small to mid-size businesses and non-profit organizations to help improve their strategy, brand presence, social media, and more. Although we are here to take on your digital needs behind the screen, we are real people to get your real results!
Meet the Founder & CEO, Mariah Oliver
Mariah Oliver, M.A. is the Founder/CEO of Behind the Screen Marketing and the Founder/CEO of Boss Babe Network. With expertise in marketing strategy, branding, social media and event consulting — Mariah leads BTS Marketing in delivering top-notch services tailored for ambitious entrepreneurs, community leaders, and impactful organizations.
In efforts to also cultivate a fun and safe space for women to be in community and network, she launched Boss Babe Network in November 2020. BBN hosts a variety of social and professional events that have brought together thousands of women to connect from Indianapolis and beyond.
Awards, Features & Recognitions
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